For its new luxury hotel brand, SLS, the SBE Hotels is examining and rethinking every possible aspect of the luxury hotel experience to create an entirely new paradigm truly in tune with what sophisticated travelers want today. Teaming with the best minds and companies in the industry, SLS will be one of the premier hospitality forces in the world, with an unwavering commitment to absolute innovation, the highest quality and intuitive, personalized guest service.

SLS Hotels will offer the utmost luxury, with lively public spaces, private guest check-in, highly personalized and attentive service, and guestrooms which will go well beyond the notion of 'interior design' into works of art. SLS will officially debut in Fall 2008 with SLS Hotel at Beverly Hills. The property has teamed with Starwood Hotels & Resorts Worldwide, Inc. which will manage the Los Angeles property under the umbrella of its world renowned The Luxury Collection® brand.